Guerilla Marketing Campaigns: Cool or Insane?

You can trust your eyes. Usually. But marketing campaigns are turning our primary sense on its head. Take, for example, this bus stop in The Netherlands where taking a rest on a harmless-looking bench could get you a lot more than just a moment to hike up your tights and reapply lipgloss. See, this particular …

The Diet Wars: Learning to Listen

You can thank Reader Forest for this little gem. Hope you weren’t eating! Welcome to Dueling Diets! I’m your host, Crazy Charlotte. Today I’ll be pitting the Primal Blueprint a la Mark Sisson against the Engine 2 Diet a la Rip Esselstyn, all as part of my “Striving for Perfection” Experiment this month. I’m going …

Celeb Hair Secrets, Yogurt Poop and Other Nutrition Questions Answered

Anyone else ever notice that health & fitness sites and mags often recycle the same old question-and-answers? On one hand, there is something to be said for learning by repetition but on the other hand if I have to read more expert’s take on how to do an interval workout on the treadmill I’m going …

Eat Like a Firefighter (Giveaway!)

What do you suppose that a burly, buffed-out Superman in a helmet and oxygen tank eats? If your answer has anything to do with a 16-oz porterhouse in the firehouse then you don’t know the firefighters from Engine 2. Rip Esselstyn, a former elite triathlete turned firefighter, is on a mission to educate you on …