Here I was, all set to write my little heart out about this fascinating (seriously) study about exercise I just came across when I was blindsided with this:
Is this not one of the most offensive ads you have ever seen? And I saw it on a “women’s” website! What my low-tech screen capture doesn’t show is that the “fat man” is jumping up and down on, I can only assume, an invisible trampoline while your mouse controls the cake-throwing hand. Let us go over the indignities in detail.
2. Is he wearing one of those empathy bellies that they make men wear in childbirth classes to try and approximate but never actually come close to the discomfort their pregnant wives experience? And if so, why? (This is off topic but one of my fave stories ever was Leslie’s description of what happened when she wore an empathy belly to the gym. HILARIOUS! You must read it.)
3. What’s up with throwing cake at fat people? Do they think that if you are overweight you deserve to be humiliated by having fattening desserts thrown at you? Do they think that fat people want so much cake they just can’t get enough so you have to chuck it them like an animal?
4. Why is he smiling?
5. He’s bald.
Let’s tally up the offended parties: men, women, overweight men, overweight women, bakers, pregnant women, men with man-boobs, women with ridiculous implants, people who like cake, graphic designers with actual talent and anyone who can read. That’s pretty much the entire planet.
How does offending every single person except possibly soulless teenagers sell RINGTONES?? Which might just be their point. That I suppose I am reinforcing by putting their horrific ad on my site. I’m assuaging my conscience by not including the link.
I really need an ad blocker. You’ve seen my Worst Offender Diet Ad List. What’s the worst ad you’ve ever seen? (pics welcome, if you’ve got ’em!)
PS> That research post IS coming ASAP, I promise.